BRAND: BBLUNT India

MY ROLE: Art Director

COMPANY: BBLUNT

YEAR: 2021

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BBLUNT - Boycott Boycut Campaign

User Engagement & Community Building - Campaign

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CONCEPT

BBLUNT India's Campaign - #BoycottBoyCut. With this campaign, BBLUNT chose to challenge, and embarked upon a journey to remove the word ‘boy cut’ from their vocabulary thereby owning the new name for the universal haircut to 'UNICUT'

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It was a social media user engagement campaign during the pandemic when the salons were shut.

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What's in a name?
Well, a lot actually. The name Boy Cut colours a hairstyle with perceived stereotypes that's far from the truth.

2021 International Women's week #BoycottBoyCut, users were asked to suggest a new name and join the revolutionary movement as we rebranded this stunning look!