BRAND: Cornetto App

MY ROLE: Graphics Designer (Designed & Executed the entire campaign)

AGENCY: Glitch

Campaign Title: Do Something Cupid

YEAR: 2014
 

Objective: In the spirit of love and innovation, ice cream brand Cornetto unveiled the "Do Something Cupid" campaign, inviting couples to transcend traditional expressions of love and embark on a musical journey to celebrate their unique connection. The primary objective was to create a memorable and personalized experience for couples during the Valentine's season.

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Campaign Concept: "Don't Just say it, SING it" became the anthem for this extraordinary Valentine's campaign. Launched on February 3rd, 2014, the initiative encouraged couples to go beyond conventional declarations of love. A specially crafted link allowed participants to leave a heartfelt message, which was then transformed into a custom song dedicated to their beloved within an astonishing 10-minute timeframe.

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Execution: Upon accessing the dedicated link, couples were prompted to share their messages of love, admiration, and appreciation. Using cutting-edge technology, these messages were swiftly transformed into unique musical compositions, adding a whimsical and romantic twist to the traditional Valentine's sentiment.

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User Engagement: The campaign sparked widespread enthusiasm, with couples eagerly participating to surprise their partners with a one-of-a-kind musical love note. The interactive and instantaneous nature of the campaign ensured heightened user engagement, turning it into a memorable and shareable experience.

Results: "Do Something Cupid" achieved remarkable success, creating a buzz on social media platforms and generating positive brand visibility. The campaign not only strengthened Cornetto's association with romance but also showcased the brand's commitment to creativity and innovation.