PROJECT: Logo Design Brief for BBLUNT - Salons, Product, Expertise

MY ROLE: Worked independently on this project from start to finish

YEAR: 2017
 

Brief: Creating a distinctive and visually captivating logo for the client's upcoming online market research brand, Fireflyze.

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About Fireflyze:

Fireflyze is more than just a market research brand; it's a dynamic application designed to illuminate the path of insights for both organizations and individuals.

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Initial Concept:

Initially named "Market Red," we decided to reimagine the brand as Fireflyze for a more dynamic and nature-inspired appeal. The discarded logo from a previous agency did not align with our vision, and the client was seeking a design that stands out as truly unique.

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Design Elements:

1. Nature-Inspired: We envision a logo that draws inspiration from nature, capturing the essence of growth, exploration, and interconnectedness.

2. Neon/Bright Colors: The color palette should incorporate neon or extremely bright colors to symbolize the illumination and vibrancy Fireflyze brings to the field of market research.

Tagline: "Illuminating Market Research"

Key Messages:

• Innovation in market research.

• Vibrancy and dynamism.

• Nature-inspired insights.

• Connectivity and accessibility.

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Deliverables:

1. Primary Logo: A standalone emblem capturing the core essence of Fireflyze.

2. Icon: Icon that can be used on the application

3. Color Palette: Specify the neon or bright colours used in the logo.

4. Font Recommendations: Font based logo design