BRAND: Royal Canin
MY ROLE: Art Director
COMPANY: DDB Mudra
YEAR: 2017
Project Title: Royal Canin Pet Calendar Contest Website Design
Overview: As a part of my portfolio, I had the opportunity to design and develop a captivating website for Royal Canin India's Pet Calendar Contest. The objective was to create an engaging platform that not only promoted the contest but also highlighted the brand's commitment to pet health and well-being.
Design Approach: The design approach for the Royal Canin Pet Calendar Contest website was centered around creating a visually appealing and user-friendly experience. I opted for a clean and modern layout, incorporating brand colours and high-quality imagery to evoke a sense of warmth and connection with pets.
Key Features:
-
User-Friendly Interface: The website was designed with intuitive navigation to ensure ease of use for visitors of all ages.
-
Submission Forms: I implemented user-friendly submission forms where participants could easily upload their pet's photos and enter the contest.
-
Social Media Integration: To enhance engagement, I integrated social media buttons, allowing users to share their entries and connect with Royal Canin's social media platforms directly from the website.
-
Announcement Section: A dedicated section was included to display contest winners, creating excitement and anticipation among participants.
-
Responsive Design: The website was developed with a responsive design approach, ensuring seamless access and optimal viewing experience across various devices and screen sizes.
-
Result: The Royal Canin Pet Calendar Contest website received an overwhelmingly positive response from both participants and visitors. The intuitive design and seamless functionality contributed to increased user engagement and participation in the contest. Moreover, the website successfully served as a promotional tool, effectively showcasing Royal Canin India's brand values and commitment to pet health.
Conclusion: Designing the Royal Canin Pet Calendar Contest website was a rewarding experience that allowed me to showcase my creativity and technical skills. The project not only met the client's objectives but also provided an opportunity to contribute to the promotion of pet welfare and community engagement. It exemplifies my ability to create impactful digital experiences that resonate with the target audience and deliver tangible results.
