BRAND: Aveeno Baby by Johnson & Johnson

MY ROLE: Art Director

AGENCY: DDB Mudra Mumbai

YEAR: 2017
 

For Aveeno , our mission is to redefine skincare by harnessing the power of nature through scientific innovation. When we embarked on the journey to introduce Aveeno to the Indian market, we knew we needed more than just a launch – we needed a comprehensive marketing strategy to effectively communicate the real skincare benefits of Aveeno.

Recognizing the premium skincare segment in India, we set out to create a fully integrated marketing campaign that would resonate with our target audience in a meaningful and engaging way.

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Concept

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Central to our campaign was the concept of "Active Naturals" – natural ingredients carefully sourced and scientifically formulated to deliver tangible skincare results. Aveeno as a brand selects only the finest natural ingredients and enhance their efficacy through rigorous scientific processes, ensuring both safety and effectiveness, especially for delicate baby skin.

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For the launch of Aveeno Baby, we chose to spotlight the transformative properties of oats, a key active ingredient in Aveeno products. Oats, often hailed as nature's miracle, are rich in essential nutrients such as proteins, antioxidants, enzymes, vitamins, and lipids, which promote healthier-looking skin.

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With "Power of Oats" as our primary campaign theme, we crafted the tagline "One nature's miracle for another," highlighting the synergy between the natural goodness of oats and the preciousness of baby skin. This theme permeated our entire marketing campaign, reinforcing Aveeno Baby as the trusted choice for parents seeking gentle yet effective skincare solutions for their little ones.

From formulation to communication, every aspect of Aveeno's journey in India reflects our unwavering commitment to marrying the best of nature with cutting-edge science, ensuring that yesterday's miracles pave the way for tomorrow's breakthroughs in skincare.